Social Media for General Contractors Every small business should incorporate social media in to their marketing strategy. Social media for general contractors is no exception. Social media shines visibility on your construction business through digital platforms, for little to no cost. There are more than a few social media platforms out there, but we think…
The benefits of outsourcing bookkeeping and accounting offer numerous advantages for construction industry contractors over competitors who don’t outsource. In this blog, we’ll identify some of the benefits of outsourcing bookkeeping and accounting as well as offer some suggestions on what you can do with the time and money saved in the process. Benefits of…
Every contractor knows that you just can’t win every customer. Customers and clients always enter each situation with their own perspectives, experiences, and expectations. It’s nearly impossible to ensure that each client has the perfect experience that you strive to provide. Nonetheless, it’s also important to learn how to deal with difficult customers and to…
Brand Communication Strategy to Establish Credibility As a contractor and small business owner you’re probably familiar with the word “branding”. Branding is a marketing term that refers to the efforts a business makes to establish its voice, message, and mission in everything they do. A business’s identity is spoken and showcased through its brand which…
IRS employee vs independent contractor reclassification is sometimes necessary as your business evolves. In this blog we’ll demonstrate how to protect your business and stay in IRS compliance. How to Reclassify Your Workers to Stay in Compliance As a general contractor, you’re familiar with and successful at running jobs and completing projects. This is in…
Planting Marketing Seeds for Sustainable Growth The holidays are just around the corner, so now is the time to think about marketing ideas for the new year. And, yes, this season is already so jam-packed it’s hard to imagine trying to fit anything else into your schedule. So, we won’t ask you to. Instead, we’ve…
Create a Facebook Business Page with this illustrative step-by-step guide and boost your social media visibility for your construction contractor business. How to Create a Facebook Business Page Step-By-Step Guide There comes a time in every business’s life when old school marketing and word of mouth efforts just aren’t enough. The time to take your…
Bookkeeper Vs Accountant – Bookkeeping Vs Accounting Bookkeeper Vs Accountant as well as bookkeeping vs accounting have distinct differences. Discover the differences & why have both is necessary for success. Understanding the Roles within Your Financial Team You’ve seen the words CPA and bookkeeper used a lot, sometimes interchangeably. Maybe it’s been a source of…
Goal Setting in Construction – Working Intentionally for Long-Term Results Today let’s talk a little bit about goal setting in construction. It’s a highly-regarded and fairly well-understood concept, yet it is not practiced often enough. We’re big believers in goal-setting here at Apparatus. Creating a goal inspires a mental picture of growth, forward movement, and…
Classifying workers appropriately is important for your financials and the IRS Independent Contractor Test can help you determine if you are classifying workers correctly. IRS Independent Contractor Test: Is Your Worker an Independent Contractor or an Employee? Most general contractors and subcontractors will run into this situation at some point in their careers – is…
