coffee and plans for the year

Marketing Your Business in the New Year

Planting Marketing Seeds for Sustainable Growth The holidays are just around the corner. And, yes, this season is already so jam-packed it’s hard to imagine trying to fit anything else into your schedule. So, we won’t ask you to. Instead, we’ve strategized for you and compiled a list of initiatives you can take to help…

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Goal Setting

Working Intentionally for Long-Term Results Writing down your goals increases the likelihood of achieving them Today let’s talk a little bit about goal-setting. It’s a highly-regarded and fairly well-understood concept , yet it is not practiced often enough.  We’re big believers in goal-setting here at Apparatus. Creating a goal inspires a mental picture of growth,…

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