coffee and plans for the year

Marketing Your Business in the New Year

Planting Marketing Seeds for Sustainable Growth The holidays are just around the corner. And, yes, this season is already so jam-packed it’s hard to imagine trying to fit anything else into your schedule. So, we won’t ask you to. Instead, we’ve strategized for you and compiled a list of initiatives you can take to help…

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Goal Setting

Working Intentionally for Long-Term Results Writing down your goals increases the likelihood of achieving them Today let’s talk a little bit about goal-setting. It’s a highly-regarded and fairly well-understood concept , yet it is not practiced often enough.  We’re big believers in goal-setting here at Apparatus. Creating a goal inspires a mental picture of growth,…

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Business Expenses

What Should You Write Off? The Basics Ah, business expenses. The allure, the luxury, the… confusion? Often when thinking of a standard business expense, the same image comes to everyone’s mind… charging a lunch on the company card. Hey, who doesn’t love free lunch? I know I do. But, business expenses are much more involved…

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Personal Draws

An Expensive Shortcut for Contracting Businesses If you’re like most contractors, you’ve been guilty of it at one time or another: taking personal draws from your business checking account. It’s tempting, it’s easy, it’s your money, right? Unfortunately, it’s also one of the worst habits you can develop as a business owner – one that…

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